---
title: "Soygurt® Goes Popart!"
date: 2024-10-08
author: "Jesper Karlsson"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/15/2024/10/Soygurts-vertical-Q3-2024-scaled.jpg"
---

# Soygurt® Goes Popart!

 

   

![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/15/2024/10/Soygurts-horizontal-Q3-2024-scaled.jpg)



Soygurt® Goes Popart!

We’re thrilled to unveil the fabulous new face of our beloved soygurts. What was once Planti is now Oddlygood®🤩  
  
We embarked on a colorful joint journey last September – and after some packaging magic together with our agency [Pond Design](https://www.linkedin.com/company/pond-design/) – we’re now ready to share the final masterpiece. Our vision? Something delicious, captivating, unforgettable!  
  
Introducing our new packaging: a bold pop art explosion centered around a yummy bowl of soygurt. It’s a playful twist on the original Planti design, a vibrant celebration of our products, and a promise of extraordinary taste.  
  
On top of the Soygurt® selection, our entire portfolio, including the iconic Cooking Oat range, has received a fresh new look this autumn, so keep an eye out for the most colorful packs on the shelf! The Cooking Oat is also now gluten-free, so even more people can enjoy its wonderful creaminess.

![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/15/2024/10/A_R1995-800x800.png)